Giving creativity the credit it deserves

In 2022, Clemenger BBDO was invited to participate in the Rigg Design Prize — Australia’s highest national accolade for contemporary design. Our task: prove the value of creativity, and how it could help accelerate positive change.

 Our response was ‘Creativity Was Here’. Using the classic advertising device – the asterisk – we showed how creativity was crucial in driving everything from women’s equality, to safety inventions — even one of the world’s most popular doggos.