Bonds Unplugged
For Aussie female teens, tampons are the go-to period product. To launch the new Bonds Bloody Comfy Period Undies – a natural, more liberating way to period – we needed to reach them in a way they’d want to listen. So we created Bonds Unplugged: the world’s first acoustic album about periods, entirely written by artists on theirs.
Credits: Art director: Stacey Karayannis, Creative Director: Michelle Walsh, CCO: Jason Williams
Working with engineer Anna Laverty, we recorded the album live and unplugged at Melbourne’s legendary Sing Sing Studios.
We even went Unplugged on the telly.
The result? A 356% uplift in sales which was very bloody excellent indeed.